2015 was a good year for OPPO. Today they reported that they topped 50 million units over the course of the year, which represents a year-on-year growth of 67 percent. This success is due in part to successful marketing campaigns, particularly in China, as well a few key brand partnerships.
This growth broke the smartphone maker into the top ten smartphone brands globally. They currently stand at number 8 worldwide. In a press release, the company credited much of their increased market share with their boom in China.
Taking China as an example, OPPO accounted for 27.9 percent of the country's offline sales in the RMB2000-2999 ($300-$450 USD) segment last year, according to independent market research firm SINO MR, positioning OPPO as the most popular choice in this price range in the offline market.
The electronics manufacturer was able to secure this top position in the Chinese market through the use of a highly successful advertising campaign that touted the VOOC Flash Charge quick charging solution. The slogan "Charge for five minutes, talk for two hours" proved simple and effective, and OPPO is becoming increasingly ubiquitous in the country.
Going into 2016, the Chinese company is planning on leveraging this momentum into further expansion in non-Chinese markets. The company has set their sights on India as their chief target, and they hope to see a 300 percent increase in the nation by 2017, hopefully propelling them toward their global goal of a 60 percent growth in non-Chinese markets.
OPPO leans hard on bang-per-buck. Although they aren't known for their high-end devices, the company seeks to provide solid quality-to-price ratios for mid-range and entry-level markets. Their new F series, which is set to launch in India on Thursday with the F1, is very camera-centric and looks like it will be the main line they will be banking on to hit that 300 percent figure in India.
Click the button below to see the full press release, and be sure to let us know what you think of OPPO's current growth in the comments below!
OPPO soared in 2015 on its "simple, focused" strategy, which prioritized product quality and user experience above all. Meanwhile, a host of innovative signature technologies, such as the VOOC Flash Charge quick-charging solution and a versatile, feature-packed camera platform, won the favor of consumers around the world.
2015 saw the release of a wide range of new OPPO products, including the R7 series, the Mirror 5 and the Neo 7. The products of the R7 series, featuring VOOC Flash Charge and an outstanding photography experience, made OPPO a commanding force in the mid-range and upper mid-range market segments.
Taking China as an example, OPPO accounted for 27.9 percent of the country's offline sales in the RMB2000-2999 ($300-$450 USD) segment last year, according to independent market research firm SINO MR, positioning OPPO as the most popular choice in this price range in the offline market. This performance was fueled in part by a successful campaign promoting the VOOC Flash Charge quick-charging solution, which, with the help of the slogan "Charge for five minutes, talk for two hours", has virtually become a household name in China.
Meanwhile, in Vietnam, riding on the success of the R7 series, as well as the attractively priced Mirror 5 and Neo 7, OPPO ranked number two nationally in offline smartphone market share, with 21.9 percent, according to November 2015 data from independent market research firm GfK.
Strategic brand partnerships have also been a contributor to OPPO's rise in 2015, and are continuing to have a huge impact on the company's global brand awareness. Among the most high-profile of these is OPPO's ongoing three-year partnership with FC Barcelona, which has afforded opportunities to connect with the fans and followers of one of the most popular football clubs in the world. Meanwhile, a recently announced partnership with the International Cricket Council (ICC) is set to open up a host of exciting opportunities in India, Pakistan, Sri Lanka, and a range of OPPO's other cricket-loving markets.
OPPO has also leveraged cross-industry promotions to boost its image. In Australia, OPPO cooperated with the fashion world for Melbourne and Sydney fashion weeks, successfully positioning itself as a vendor of trendy, stylish devices in the mid- and upper-mid range.
2015 also saw big expansions in OPPO's global markets. While strengthening core markets in China and Southeast Asia, OPPO also opened up business in Morocco, Algeria, Egypt and Sri Lanka. In hotly contested India, the company invested heavily in a domestic main office. As of December 2015, OPPO had established 11,000 sales outlets across India and entered into cooperation with Foxconn India to assemble phones domestically.
In 2016, OPPO will keep the momentum going, with a goal of 60-percent growth in non-Chinese markets. India will be a chief focus for the company this year, with a planned sales increase of 300 percent by the end of the year.
2016 will also see OPPO strengthen its well-deserved brand image as a provider of superb camera experiences, while at the same time putting an increased emphasis on bringing OPPO phones to a wider range of users, by providing devices that bring phenomenal quality-to-price ratios. The photography-centric F1, the first product in the new F series, is an early step in this direction.
With the F1 set to launch in India on January 28, OPPO is already ramping up to bring its innovative smartphones to even more users this year, and to make 2016 a new high point.
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