Thursday, January 28, 2016

OPPO to unveil camera and power breakthroughs at MWC

OPPO MWC 2016 teaser poster

OPPO looks to have something major planned for this year's Mobile World Congress, as the Chinese electronics manufacturer is set to unveil some breakthrough technology at the event. Specifically, technologies related to power and smartphone cameras.

The teaser release is absent of any specifics, but OPPO has a history of coming up with some pretty interesting camera and smartphone charging options. OPPO's latest handsets come packing VOOC Flash Charge technology, which is the company's own creation somewhat similar to Qualcomm's Quick Charge, but it is able to deliver a huge 25 watts of power. So we could well see a next generation version of VOOC, or perhaps something entirely different. Maybe a wireless power solution?

"We are excited to present OPPO's latest breakthroughs at the world-class MWC and look forward to creating even more amazing user experiences." – Mr. Sky Li, OPPO Vice President

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When it comes to cameras, the company has been pretty creative in the past. OPPO's novel swivelling camera design in the N1 and N3 were world's firsts, and the company has developed an NFC optical zoom accessory for its smartphones too. Furthermore, OPPO also implemented a 50 megapixel Super Zoom feature in with Find 7, which stitches together photographs for additional detail. OPPO probably has something else pretty inventive up its sleeve for MWC, so we'll be watching with interest.

Any inkling about what OPPO has planned? What would you like to see?

Show Press Release

Shenzhen, Jan. 28, 2016 — The ever-evolving smartphone brand OPPO is heading to Barcelona for Mobile World Congress 2016, where it plans to unveil a groundbreaking power solution and an unprecedented smartphone camera innovation that will offer tomorrow's consumers a reinvigorated user experience.

"With our commitment to equip everyday consumers with the best technology, OPPO invests great efforts in technological innovation. We have a legacy of bringing new ideas to the industry that we are proud to uphold, such as introducing the world's first motorized rotating camera, the fast and safe VOOC Flash Charge technology, the first front-facing Screen Flash, and the first selfie beautify function for smartphones," said Mr. Sky Li, OPPO Vice President and Managing Director of International Mobile Business. "We are excited to present OPPO's latest breakthroughs at the world-class MWC and look forward to creating even more amazing user experiences."

In 2015, OPPO sold 50 million units, representing year-on-year growth of 67 percent. The company has broken into the top ten smartphone brands worldwide, ranking eighth in units shipped, according to a recent report by TrendForce.

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About OPPO

OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania, and Asia with pioneering products that never fail to inspire and excite. At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.

Founded in 2004, OPPO quickly proved itself in the market with its intense obsession to details. Each OPPO product encompasses a carefully selected array of attributes to specifically cater for users, combining impressive features with elegant designs. After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets and offered for online purchase in over 50 additional countries, with the brand already registered in 116 countries as of April 2015.

But OPPO doesn't stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe. For more information, please visit http://www.oppo.com/en/.



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