Google is updating Maps with a couple of new features that it hopes will encourage users to get out of the house and try new things.
The first is an entirely new tab within the Google Maps app called For You. Here, users will be shown recommendations of places and businesses in their area, especially those that are brand new or are "trending" based on Google's data.
Google revealed For You at its I/O 2018 developer conference with an example that showed a recommendation for a new cafe alongside reviews and a news link related to the cafe's opening.
If Google's first choice doesn't strike your fancy, there's also a "Trending this week" column which presents other trending restaurants in the area.
While the new tab in itself is a nice new feature if you're out of ideas for what to do one evening, Google has gone a step further and applied its machine learning smarts with a complimentary feature called "Your Match."
Google
Your Match gives users a percentage rating against For You recommendations based on their own personal data and what Google knows about the locations in your area. In the example at I/O, Google showed a high Your Match score for a new Greek restaurant based on the user's interest in healthy food and their previous visits to other restaurants serving up the same type of cuisine.
It seems likely that Your Match will make its way into Maps' wider functionality. We'll find out for sure when both of the new features roll out globally to Android (and iOS) devices, which Google says will happen in the coming months.
You can read more about how the personalized recommendations work on the Google Maps official blog here.
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