The U.S. Food and Drug Administration has, for the first time ever, allowed an app to market itself as a contraceptive. Natural Cycles brands itself as "digital birth control" and offers a return to the age-old rhythm method, albeit with the addition of technology that promises to make the process more accurate. But global regulators are casting doubt on that promise, and the company's aggressive marketing taglines.
The rhythm method — in which women track past menstrual cycles to predict when they might be fertile, in order to either avoid or encourage pregnancy — has largely been eschewed in the modern day, in favor of more reliable methods (like the pill or condoms).
Read MoreFDA okays 'digital birth control' app Natural Cycles despite ongoing European investigations (and some unexpected pregnancies) was written by the awesome team at Android Police.
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